We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as EU Ecolabel verified to have a low environmental impact. Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
Package Dimensions : 15.43 x 13.5 x 9.61 inches; 9.28 Pounds
Item model number : US6NS1
Date First Available : May 22, 2023
Manufacturer : mypura.com Limited
ASIN : B0C5Y391LW
Country of Origin : Czech Republic
GOOD FOR BABIES: Totally Chlorine Free (TCF) Super soft and comfy, our diapers are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby’s bottom, our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates.
PERFECT FOR NEWBORNS: Our diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. They also feature a handy color-changing wetness indicator, so you know when it’s time for a diaper change!
GOOD FOR THE PLANET: Pura’s EU EcoLabel accredited diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers. Our packaging is made from paper, so it’s easier to recycle!
TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.
USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.
Customers say
Customers find these diapers soft and gentle on baby’s skin, made from clean materials, and appreciate their nontoxic, chemical-free composition. They offer good value for money, working well for sensitive skin, and hold up well over time. The absorbency and leak resistance receive mixed feedback – while some find them extremely absorbent, others say they’re not absorbent enough for heavy wetters, and while some report no leaks, others experience bad leaks. The sizing also gets mixed reviews, with some saying they fit perfectly while others find them too big.
Julianna –
One of the best priced TCF diapers you can find
One of my favorite TCF diapers, especially for the price. Love that they ship Amazon because what parent has time to go to the store. They are super soft and hold a good amount before leaking. They seem to run a tad small, but still comparable to other brands sizing. The inside is super soft and sometimes it sheds small fibers, but veeery tiny so a turniquet situation isn’t a concern. I’ve used this for my daughter for about 6 months now and will continue to going forward. I feel good knowing they are totally chlorine free (TCF) and a great choice for health all around, especially such soft sensitive skin.
Britty Allen –
Best diapers ever
These are my all time FAVORITE diapers. I tried several brands before finding Pura and nothing compares.As far as price goes, they are less expensive than other quality brands such at Coterie, but in my opinion, better.The first thing I noticed when I first got these (almost 2 years ago now – we’ve been exclusively using them use then) is how SOFT they are! They’re like a cloud.My 2.5 year old RARELY has ever had diaper rash in his life, and I attribute that to these diapers that are chemical free.They also hold a lot of pee and I never have to worry about leaks.My son is almost potty trained, and we are switching to the Pura Diaper Pants while we ride out these last few weeks of needing diapers.I highly recommend Pura diapers and I tell all my mama friends about them. Great brand.
sarah –
Best non-toxic diaper!
The best non-toxic diaper we’ve tried! I’ve been using Pura Diapers for a year now with my son and they have never failed us. We were having a few urine leaks but sizing up fixed that issue. They are so soft, leave no residue behind and are by far the most affordable non-toxic diaper on the market. I recommend them to all my mom friends.
Elijah Negron –
Not for overnight use
I’m going to give this a four star review and the only reason I’m taking away. One star is because the overnight leakage caused my little one to wake up fussing at night, which he literally never does not even if a fire alarm goes off so that was definitely not a good experience. However, the diapers are extremely soft and great to use throughout the day. I usually use hello Bello and have never had any leaks or rashes, but when I saw a Pura, I did want to try it since it was fairly priced as well. Overall happy with the product but not super impressed either.
Katherine –
Soft, Absorbent and CLEAN
I was recommended these by an Aunt who used them on her son. He leaked through every diaper overnight before she tried these! I am SOOO glad she told me about them. As a first-time mom, I searched for the perfect clean-ingredient diaper but did think it existed until I tried these on my daughter. We are going on our fifth month of using and there has not been any irritation, leaks, or problems. These are so soft and we love the fit.
SoccerMom3 –
Want to love them more
Back story, my son is 19months old and since the beginning we’ve had issues finding diapers for his ridiculously sensitive bottom. I’ve looked at these for a while now and I’ve read I feel like 100s of reviews, but this last awful diaper rash was the last straw. I’ve bought these about 3 times now and here’s my take awayPros:1. Non toxic chemicals, pretty much nothing to irritate the baby’s skin2. No fragrance3. Super soft4. Not bulky5. No rashes for my boy with these!Cons:1. Very narrow, not a complete deal breaker, but if you have a chunkier baby, it’s noticeable2. No stretch to the side adhesive straps. There’s like 1% elastic to it, so on top of being narrow, you can’t tighten the sides like in Huggies or Pampers or any other brand really3. They don’t hold a lot of wetness like it claims. I’m one to change quick because of how sensitive he is, but more than 2hrs and the crotch starts to rip open leaving the gel or cotton clumps on the baby (hard to clean off too unless you do a quick shower)4. Just like the previous statement, it’s the same for poop if it’s not solid. Too much messy poop and it’s everywhere.All in all, it’s like a love/hate relationship with these. My son is 19months old, about 36in tall and 30lbs, so hes almost the size of a 3yr old. I had to use a size 7 in these, and I feel like they fit him like the size 5 or 6 Huggies. We did well with Huggies Special Delivery, but they stopped making them. These are by FAR the best for his skin that we’ve come across, but the quality could be a little better.
Stephen –
Cheap and Clean (my two top priorities in diapers)
I honestly love these diapers. They are the most affordable and clean brand I’ve found. They are a bit thinner and you can’t get away with keeping your kid in a dirty diaper for too long without leaking but I mean we are changing our kids diapers pretty often anyways so that’s not a problem for us!
Pj –
Diaper rash but good customer service
Wanted to love these because they are the cheapest TCF diapers but unfortunately gave my son diaper rash 🙁 4 stars for customer service who I emailed directly and offered to send me a new pack in the size up!!
Amazon customer –
Softest diapers, clean ingredients and holds a full sleeps worth of waste. I can’t do 80c/diaper when changing 10 times a day tho. I wish I could, but that’s $8/day!! That’s thousands in diapers over the course of diapering stage. I always wonder why cloth diapering ads inflate the cost of disposables so high.. I suppose this is where they were getting their numbers. Kirkland diapers are 18c/diaper. I want a cleaner brand and will pay more for the luxury, but an extra 60c per diaper is too much sadly. If you can afford it- get these, they are really fantastic.